Saturday, July 21, 2012

Nokia spends more for fewer returns

Apple Inc and Nokia are one of the most well known brands in the mobile world, Nokia mobiles is known for their featured handset devices and Apple for its smartphone devices. Though Nokia also produces Nokia smartphones, this company is known for most popular mobiles in entry level segment and mid range segment. Off late Nokia India is trying to concentrate more on smartphone segment, Nokia manufactures all their devices under LUMIA series. Recently online sources released an info graphic which tells how Apple Inc manages reduces its cost of production in comparison with Nokia Lumia phones. If look at the touchscreen display Nokia shells out Rs.3, 220 behind each touchscreen that goes into manufacturing a Lumia phone, on the other hand Apple spends on Rs.2053 for touchscreen display, straight away we can spot the difference,


That Nokia spends additional Rs. for its touchscreen display. If we drill down further and look at the wireless chips Nokia shells out RS. 1900 and on the other hand Apple spends only Rs. 1150 for the purchase wireless chips. Nokia and Windows Phone are misfits. Apple spends around Rs. 800 over processor and Nokia spends Rs. 850, well this price difference is acceptable, moving further Apple spends high rate on the memory in comparison with Nokia. Apple shells out few extra Vitamin M, on other peripherals in comparison with Lumia phones, and we can make it out if we look at Apple iPhone  pictures. But if we compare the overall difference we find that Nokia spends more on the production of a smartphone device in comparison with Apple, but even though Apple devices are sold at much higher cost than Nokia smart devices.


According to some experts the main reason for this is, Apple Inc is purely into designing and manufacturing smartphone devices and there are many iPhone variants available in the mobile world. So when ever Apple purchases the peripherals required for manufacturing the device, they make purchases in a large number and which in turn will fetch them specials and discounts. Google Purchases Sparrow The Mac and iPhone Email Client. On the other hand Nokia has diversified its production lineup. There are smartphones, featured phones, and entry level phones in their lineup. Nokia might not produce smartphone devices as Apple does, and the requirement of Nokia is also limited in comparison with Apple, and this could be a major reason that, the Finland based phone maker might not get special rates and discount as Apple. At present Apple iPhone 4S is in good demand in the mobile market and if we look at Apple iPhone 4S price, this device comes with a price tag of Rs. 40, 980. Nokia is planning to give a tough competition to Apple iPhone 4S, with its new device Nokia Lumia 900.  We have to wait and watch, how this new from Nokia device will curb the craze and demand of Apple iPhone 4S, in the future. I shared that Nokia Asha 305 is now available in the Indian mobile stores.

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